Thanks for writing Lorna. I'm not quite sure where you're getting my analysis of fair trade from - in the book I'm very clear that it's important to do, but also that it is woefully inadequate.
There's plenty of evidence to back that up, from the patterns of exploitation that persist in Fair Trade Coffee plantations in Central America (citations for which are in the book), to the exclusion and marginalisation of farmers' voices in certain certification schemes.
I'm particularly struck by the fact that Fair Trade is now in South Africa. Since the end of apartheid, barely 6% of the land has changed hands. In almost every way that matters, the situation facing farm workers in South Africa remains utterly parlous. So, well done fair trade for not endorsing apartheid, but the moment I'll be impressed with fair trade as a genuine engine of social change (as opposed to the palliative that it is) is when the fair trade movement starts campaigning hard for agrarian reform.
You can find more about what this entails (and why fair trade is a part, but only a small part of genuine systemic change) at the Global Campaign for Agrarian Reform, hosted online at FIAN.

















I've had a quick look through the book now and it is clear to me that you and Andrew Simms, don't actually know much about the fairtrade movement. You appeared patronising and .. well .. ignorant. Surely even 7% of the market and growing is not to be sniffed at. Traidcraft is the best UK based orgaisation.http://www.traidcraft.co.uk/template2.asp?pageID=1643&fromID=1275 is their about us page. Do you realise that fairtrade kept out of South Africa till recently for political reasons? This could explain why you don't seem to know about it.